In inclusion, expertise matters
In my inclusion work with leaders, I talk a lot about branding and consumers and how it interlinks with Inclusion.
Every brand and its leaders must work through and find their balance between the following spectrum:
brand as *activist* (think Lush, Body Shop, and other brands that may even have a Head/Manager of Activism) and;
brand as *business only*, meaning that they may for example have a policy banning all political conversations at work (think Basecamp and Coinbase) as they believe they are in the business of generating profit, not a social impact organisation/business.
Either spectrum could mean that a brand ends up alienating its consumers and employers and therefore becomes a brand that lacks relevancy.
However, it is also true that one extreme might leverage a brand in the marketplace and ensure relevancy and growth in market share.
The same can be said with finding a balance between both sides of the continuum. What might be positive for one brand could be negative for another.
The key is meeting your consumers and people where they are at (historical and current research is needed here) and doing the work with integrity (i.e don't reinvent your brand as an activist for equality if your people don't understand the basics of Inclusion - do the work with integrity; inclusion is a journey not an end destination).
If you would like to learn how to create inclusive organisations/corporates and cultures then apply to participate in the School of Corporate Inclusion where I will be working with you (LIVE/Zoom) over a 3month period teaching you everything from diagnostics, inclusion strategy and crisis management to inclusive leadership, culture transformation, internal politics, brand management and so much more.
If you've been thinking of moving your career or business into diversity, equity and inclusion, or wondering how to start your own DEI consulting business, this is the program for you.
It's time to stop wondering, wishing and wasting time trying to figure it out on your own.
Limited spots.
Enrollments close 5pm, 23 December 2022.
If there are spots available the second round of enrollments will close 5pm, 16 January 2023.
If you have any questions or you want to find out more about the program, get in touch today.
In case you missed it:
You can download your complimentary copy of the discussion paper, So you've done D&I training, now what?, to learn how to make D&I training effective and to discover other inclusion solutions that work.